Drawing upon a wide range of contemporary examples to illustrate the broad spectrum of festivals and events, write an essay which critically analyses the role of public sector policy in the strategic development of festivals and events tourism in the UK.

A good answer will: Explore the relationship between culture, heritage and festivals and events
Highlight the benefits / value of festival and events tourism at local, regional and national levels
Examine the role of UK public sector policy in festival and event tourism development
Determine the importance of destination branding / marketing
Appreciate the need to develop balanced, strategic event portfolios
Critique a recognised strategic planning approach for the development of festival and events tourism, for example, Bowdin et al. (2011).

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