evaluate the components necessary to cultivate an effective team. The Campaign Plan Paper will be developed through exploring the attributes of successful teams that create meaningful, effective, and relevant content that spurs the public to act. Students will apply their research findings to create a campaign plan based on their analysis of an existing campaign that was launched within the past 5 years by a nationally recognized and publically traded company. Students will first analyze the current campaign for its main components: Who is the target audience? What is the campaign product? When is the target audience expected to take action? Where is the market for the product? Why is this product necessary? The results from this analysis will be applied to the creation of a new or improved campaign using the effective digital tools and teams necessary for the campaign to be successful. After choosing a recent campaign, analyze the campaign for its success in connecting the target audience and marketed product. Specifically focus on where the campaign markets its product, when it asks the target audience to take action, and why the product is necessary. Based upon your analysis of a current campaign, what is necessary in order to create an effective campaign team? Consider the following questions: What is the role of your digital team? How will you develop that team? What skills are you looking for within that team? Which key elements of the project will be insourced and which elements can be outsourced effectively? What tools will you equip your team with to put them in the best position to be successful? The evaluations conducted during the completion of the four milestones should be incorporated into the final submission, including an evaluation of campaign strategy based on team performance. PROMPT Submit an analysis of an existing campaign, including identification of the target audience, where the campaign will market its product, when it asks the target audience to take action, and why the product is necessary, as well as your initial thoughts on constructing a new team based upon your analysis. FORMAT The evaluation should follow these formatting guidelines: 1 to 2 pages in length, double spacing, 12-point Times New Roman font, 1-inch margins, citations in APA format.
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