The advertisement can be a specific ad or ad campaign conveyed in print, on the internet (including social media) and TV and/or radio. You will bring together all that you have learned to write a coherent, substantive essay that incorporates ideas and information from a variety of secondary sources.As you research, you will find an object and embed it into your essay. The object can be an image, video (e.g. TV commercial), or audio file (e.g. a song or jingle). (Refer to page 319 in the Bedford Guide for directions for inserting an object). This object will be the focus of your analysis. You will cite the object (refer to pp. 693 694 in the Bedford Guide to show you how to cite your object.)
As you analyze, consider the following questions:
How does this object contain or promote specific values?
How is it representative of wider social assumptions that are reproduced and circulated
and/or published, including the scope and method of circulation?
How is the product experienced or interpreted?
How does it contribute to and actively shape cultural ideals and expectations?
How does it support or revise conventional ideas, practices, or expectations?
How does it utilize symbolism to create meaning?
How does it participate in influencing the formation of personal or group identity?
What is its role in society?
What essential elements of its form (visual or textual composition, style, presentation)
contribute to its meaning?
How does it adhere to conventions of a larger genre or category? (the genre may be
action movies, mens magazines, etc.
After considering these guiding questions, determine which question or questions lead you to
develop an insightful and informed interpretation of the significance of a cultural object and how
it is used in advertising.
In generating your idea for this essay, identify the elements of the object that best support your
central interpretation and craft a coherent essay presenting and defending that interpretation.
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