For this assignment, you are required to: a) Select a particular country that may have the potential for the Australian firm (operating in a particular industry) to expand into, and provide a detailed assessment of its attractiveness for expansion purposes. Please clearly describe the following: i) Specific country/market identified along with its justification. ii) Specific industry identified along with its justification. iii) Specific organisation identified along with its justification. iv) Specific product or service identified along with its justification. b) Conduct a detailed examination of the countrys political, economic, legal and cultural factors, and how these may create business opportunities or challenges for the example Australian firm. c) While market potential for selling products or services in the country is an important consideration, other aspects such as opportunities for conducting manufacturing, R&D, global marketing, capital financing, logistics and distribution etc. are also equally important. d) Assess various alternatives and choose the most appropriate international strategy for the example Australian firm (e.g. global standardisation, transnational, international, localisation etc.). e) Assess various alternatives and choose the most appropriate entry mode for the example Australian firm (e.g. exporting, turnkey projects, licensing, franchising, joint venture, wholly owned subsidiary etc.). Ensure you include the following in your assignment: A brief description of the country and why it has been selected. A brief overview of the industry and why it has been chosen. A brief overview of the example organisation and why it has been chosen. A brief overview of the product or service taken as an example along with its justification. A detailed analysis of the political system of the chosen country and its implications for the business (in terms of opportunities and challenges). A detailed analysis of the economic system of the chosen country and its implications for the business (in terms of opportunities and challenges). A detailed analysis of the legal system of the chosen country and its implications for the business (in terms of opportunities and challenges). A detailed analysis of the cultural characteristics of the chosen country and their implications for the business (in terms of opportunities and challenges). A detailed assessment of opportunities and challenges that an organisation may have to face in one of the following areas: o manufacturing o R&D o global marketing o capital financing o logistics o distribution. An overall assessment of the countrys attractiveness. Discussion on which of the four international strategies will be the most appropriate and why (e.g. global standardisation, transnational, international, localisation etc.). Discussion of which of the six entry modes will be the most appropriate and why (e.g. exporting, turnkey projects, licensing, franchising, joint venture, wholly owned subsidiary etc.). Overall recommendations and conclusions. For assessments over the word count range, penalties apply. Please refer to AIBs Assessment Policy and Procedures section 1.3. For late submission where no extension has been granted, penalties apply. Please refer to AIBs Assessment Policy and Procedures section 1.7. Important assignment instructions The required word length for this assignment is 3000 words (plus or minus 10%). In terms of structure, presentation and style you are normally required to use: o AIB standard report format o AIB preferred Microsoft Word settings o author-date style referencing (which includes in-text citations plus a reference list). These requirements are detailed in the AIB Style Guide. Reference lists for AIB assignments normally contain the following number of relevant references from different sources: 612 (for MBA assignments). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website). Useful resources when working on your assignments include: o AIB Assignment Guide o AIB Style Guide o AIB Online Library. Grading criteria Your assessment will be marked according to the assessment grading criteria in the subject outline. TEXT BOOK International Business 9004IB Hill, CWL & Hult, GTM 2016, Global business today , 9th edn, McGraw-Hill Education, New York (ISBN: 9780078112911). The 8th edn (ISBN: 9780078112621) is also suitable. McGraw Hill tion.com/sites/0 078112621/student_view0/index.html
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