examine the potential consumers needs, wants, and expectations from this type of product.

In order to complete this part you may:
Find information on your product and its potential competitors (e.g., market research reports, media stories, market response in other countries).
Go on social media and discussion boards to read consumers comments about the product and competitors products (e.g., what consumers like and dislike).
Research your target markets values and needs conclude what consumers may expect from the product based on such general values and needs.

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