Explain the main implications of your cultural analysis and comparisons in the advertising context.

Assignment :You are expected to compare the Saudi Culture with the culture of any other countries you choose. You have to explain the main similarities and differences on the culture dimensions.You need to login to Hofstede Insights using the link below, you can select a country in the dropdown menu below to see the values for the 6 dimensions. After a first country has been selected, a second and even a third country can be chosen to be able to see a comparison of their scores.

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Find out the scores of Saudi Arabia on the 6 cultural dimensions and then:
– Highlight the main similarities and differences between Saudi Culture and the other chosen countries.
– Project Learning Outcomes:
Understand how culture can be measured
Understand how cross-cultural differences can be identified and explained

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