What are the main issues presented in the case? b) What potential courses of action can the firm pursue to address the issues? c) If you were the CEO, what course of action would you pursue? YOU NEED TO USE GENERAL ENVIRONMENT, SWOT ANALYSIS, INTERNAL AND EXTERNAL ENVIROMENT PORTER’S FIVE FORCES AND VIRN ETC. ANALZY THIS CASE. Here is a guide for how Case Write-ups will be graded: Outstanding writer (A). Written analysis reflects exceptional organization, thoughtfulness and insight. The work shows that the student can use the substantive material covered in class to produce optimal business outcomes. Explanations are well supported, persuasively presented, and reveal that this person is an excellent communicator. All writing is fully edited, and is stylistically and grammatically correct. Good writer (B). Written analysis reflects organization, thoughtfulness and insight. The work shows that the student can use the substantive material covered in class to produce good business outcomes. Explanations are supported, somewhat persuasively presented, and reveal that this person is a good communicator. Writing shows signs of having been edited, and is, for the most part, stylistically and grammatically correct. Adequate writer (C). Written analysis reflects only basic organization, thoughtfulness and insight. The work shows that the student understands the substantive material covered in class. Explanations are minimally supported, mildly persuasive and reveal that this person can communicate. Writing is barely edited, and is stylistically and grammatically passable. Unsatisfactory writer (D). Written analysis is disorganized, unthoughtful and reflects inadequate or a complete lack of preparation. Little or no understanding is reflected. Explanations are unsupported or non-existent. Writing is unedited, or is stylistically or grammatically defective. Non-writer (F). Written analysis is not submitted and does not make any effort to address the assigned tasks.
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