Explore the complementary products/industries that could improve profitability, competitiveness, and growth of your industry’s product/service by undertaking the following analysis:

4.1. Industry Complements Brainstorming_ Develop a complete list of complementors . In addition to general brainstorming, use the Value Net Analysis (not game theory) to ensure that you have considered a suitably wide range of potential complementors. Include the complete brainstormed list in an appendix.
4.2. Major Complements. For the 4 most significant complements (product/service categories or industries) explain how they potentially create win-win situations for companies in your industry (ie encourage customers to purchase more of your products, or create higher levels of satisfaction for end-user customers).

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