StarBucks is the my selection
FOCUS ON A DESCRIPTION OF IMC CAMPAIGNS FOR A PARTICULAR CONSUMER PRODUCTS BRAND OR CORPORATION – NATIONAL OR INTERNATIONAL IN SCOPE.
PART ONE WILL BE A NARRATIVE OF only 5 PAGES, (SINGLE-SPACED), CONSISTING OF:
(1) A SHORT DESCRIPTION OF THE COMPANY AND ITS PRODUCTS/SERVICES.
(2) AND AN ACCOUNT OF THE CAMPAIGN(S) YOU HAVE FOUND THAT ORGANIZATION IS USING.
INCORPORATE ADVERTISING, PUBLIC RELATIONS, WEB/SOCIAL MEDIA PRESENCE, AND AT LEAST ONE OTHER IMC COMPONENT – E.G., SALES PROMOTION, EVENTS, ETC.
YOU WILL INCLUDE A DISCUSSION OF THE CHARACTER OF THE BRAND IN CONSUMERS’ EYES.
(3) PLUS YOUR OWN VERY IMPORTANT AND SUBSTANTIAL PERSONAL POINT OF VIEW OF THEIR IMC EFFORTS AND, IF APPLICABLE, DIRECT EXPERIENCE WITH THE PRODUCT.
PART TWO – AN APPENDICES SECTION WITH SUPPORTING DOCUMENTATION AND EXHIBITS, ALSO TEN OR MORE PAGES.
PLease not that appendices are just pictures. so a picture per page with a sentence to explain or name of product.
APPENDICES WILL CONTAIN EXAMPLES OF SOME OF THE IMC MATERIALS YOU’VE UNCOVERED AND MENTIONED IN YOUR NARRATIVE. (REFER TO THE APPENDICES IN YOUR TEXT.)
QUOTING MATERIAL IS OK, BUT YOU MUST CITE THE SOURCE AND FOLLOW QUOTES PROTOCOL.
also add a brief ten minute power point. To present the material. with a ovierview of the paper include social media/ public relations, and history
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