How can businesses identify the societal issues that are valued by millennials, support such needs, and create awareness of such endeavours in the contemporary and international business context?

Tutorial questions. Companies are fiercely competing for millennial mindshare and it’s only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. Companies have been struggling connecting with this generation because many of the traditional methods of advertising have proven ineffective at capturing their attention. Furthermore, many companies believe in certain myths about millennials that are just plain inaccurate, including that they aren’t brand loyal. Source: Shawbel, D. (2015) 10 New Findings About The Millennial Consumer. Forbes Magazine. Available at: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#4376c2c36c8f (Links to an external site.) Links to an external site. Discussion questions: 1) How can businesses develop an on-line presence that incorporates marketing strategy, engagement with the consumer, and feedback to enhance its product/service line?
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