For this assessment, you should focus on the two themes below to develop your assignment around. Talent management Luxury (for example boutique hotels, high end resorts or award winning F&B) The assessment should reflect how competitive advantage can be achieved sustainably by harnessing these themes. Again, you have discretion over how you approach this essay question. You should build a solid evidence base into your answer using relevant books, journals and quality media sources. You should also make use of market intelligence from sources such as Mintel and Keynote. Illustrate your answer with real examples. The two key texts are critical for this assignment.
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