Rhetorical fallacies are falsehoods told to intentionally mislead or distract an audience from critical flaws or shortcomings in an argument, often masked as indisputable truths or legitimate and well-founded departures from the task at hand. Fallacies have a long history in the discussion and study of rhetoric, harkening back to the ancient Greeks and beyond, but they can also be found throughout modern times as well. We see fallacies employed in political debates, around the dinner table, in classrooms, and just about anywhere else where arguments are being made, but ethical scholars and savvy interlocutors try to avoid and unravel fallacies at all costs. This essay will call upon you to study the nature of modern fallacies through examining the way they are used in advertising, especially the way images are adapted to mislead or capture the attention of an audience. You will need to select an ad or series of ads and explain their use of rhetorical fallacies, particularly their use of visual rhetoric. Drawing from our class discussions and readings, your essay should try to answer the following questions: Who is the target audience of the ad? Do you believe they are being used effectively? In other words, do you believe the ads actually con their target audiences? The completed assignment should be 1, 200 words in length, not including the works cited page.
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