3. Would you adapt the model now? If so, what needs to be adapted?4. As you think about the consumer’s purchase process, from awareness to purchase, how would you lay out those steps (i.e., what is the purchase conversion funnel process)? Where in this process is the biggest opportunity for David’s Bridal’s marketing organization to have high ROI impact? 5. Should include a Exhibit Chart, how you get these analysis.
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