Imagine that a small business has three choices for location: leasing a spot in a mall, leasing a location in a central business district, and purchasing a stand-alone structure. The stand-alone site has ample parking and a traffic count of approximately 80,000 cars per day passing by at 35 mph. Foot traffic in the mall is the highest, but so is the lease payment, as well as the restrictions such as business hours. Foot traffic downtown is much less, but so is the rent. Which would you choose? List three reasons why.
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