Read the articles Jessica Albas Triple Bottom startup raises $25 million (https://www.forbes.com/sites/annefield/2013/11/17/jessica-albas-triple-bottom-line-startup-raises-25-million/#324d0d984111) and The bottom line of corporate good (https://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/#638d36dd3576). Comment on how customers can influence firms to pay more attention to the preservation of the natural environment.
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