The Culture of Consumption: EssayAssessment 1 is an Essay: 2500-3000 words (including at least three images and an annotated bibliography)Submission: week 8, 22 November, by 3pm on TurnitinWeighting: 33%What we would like you to consider in this essay:
In his book Consumption and Everyday Life, published by Routledge in 2006, Mark Paterson considers the idea that there are important links between lifestyle, choice and identity as performed through the consumption and display of particular purchasable goods (Paterson, 2006: 49).
What are the links between consumption (and identity) in relation to your design discipline and your own practices of consumption (or non-consumption)?The assessment is in part to prepare you for the dissertation next year and will focus on some key skills:
Primary research
Secondary research
Writing an annotated bibliographyPrimary researchin week 3 of the miniblock we will conduct a visit to a department store as an exercise in the gathering of primary research data. You do not have to use this in your essay, but you should consider it as an example of how to do primary research. In particular, we will focus on observations and analysis and material culture analysis. Secondary research crucial to this assignment will be secondary research (a review and discussion of academic literature). This will underpin your analysis with material from recognised academic sources (books, articles from academic journals and the databases held by the library). A library induction is offered in week 4 and is intended as a development on what you did at L4, so please ensure that you attend. For this assessment we expect you to use at least five academic sources. Of these, at least two should be journals. You should be consulting books and using the databases you were shown in library inductions. Please note, that if you do not use academic sources then your grade will be affected. (Please remind yourself of the CCS Grading Scheme which is on Weblearn.)
Please include at least three images to support your analysis and which you should use as evidence to help make your points. That is, the images serve more than an illustrative purpose, but actually help you make your arguments.
Annotated BibliographyThis will help you prepare for your dissertation at L6. When you write your bibliography at the end of your essay, then you should include a short (100 words or so) description of the text its usefulness, or otherwise, and how it contributed to your argument. It might, for example, not have been particularly useful in terms of information, but it might have given you an insight into the kinds of information or ideas that you wanted to explore in your essay. Even articles and books which do not at first appear useful can be very helpful in helping formulate a critical position.
The annotated bibliography will be included in the word length.Please note that this assessment is not a case study, which will be the assessment for miniblock 2.
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