A comparative study between Adidas and Nike. IMPORTANT!!! Only use Research Methos for Business Students by Mark Saunders, Philip Lewis and Adrian Thornhill when you are referencing from this project. 1. Introduction Briefly explain what the methodology is. 100 words max. 2.Research philosophies Explain ontology and epistemology explain 4 philosophies( positivism, realism, interpretivism, My project is conducted with secondary data only and finding information in Adidas and Nike’s digital marketing strategies, campaigns and so on. It is mostly based on quantitative data such as graphs, tables and charts. In the literature review, I also looked Technology Acceptance Model and its alternatives, Game Theory, Network Theory. and Generational Theory,.Also I only used secondary data, therefore, choose the suitable philosophy and give reasons why it is chosen for my project. Please give me feedback on which philosophy is suitable for my project. 3. Research Desing Explain what research designs are. Explain various research designs such as experimental design comparative design, cross-sectional design and so on. my research design is Case Study and gives reasons why my topic is suitable for the case study. 4. Data Collection Methods Look at both ways of primary and secondary data. Note: I ONLY USED SECONDARY DATA 5. Data Collection Methods Qualitative and Quantitative data Explain both data types, also please explain Mixed data. 6. Reliability and Validity Explain to them separately 7. Ethical Consideration What is an ethical consideration? in what circumstances it can happen? Since I use secondary data, what are the benefits in terms of ethics? 8. Conclusion
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