my arguments:1. Hull’s idea of media resisting still exists because of rasing audiences’ awareness and judgment. but not specific, and do not talk about the reason of audiences for being so.2. New communication methods, technology innovation, not merely Television when the model is introduced. Even though it falls short in the practice of social media era, it still can be boardly adopted to many communication methods.3. Audiences’ understanding may vary in different contexts(conditions). Sometimes “perferred reading”, sometimes “media resisting”.The application to advertising industry, perferred reading may become resisting, and vise verse.4.Conclusion, Still useful in nowadays audiences’ research. It gernally reflect the audiences in a large picture, however lack of specific details or specific context. It still applicable to many medai sectors. It lays the foundation of many contemporary audience research.
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