locate recent articles on how your industry is perceived by the public, identify strengths and weaknesses for the industry based on these perceptions, and recommend specific actions or activities your organization should consider to capitalize on the strengths of its public image and compensate for or correct weaknesses.

Your supervisor is concerned about your organizations public image after reading a couple of articles on organizational public image (Links to an external site.)Links to an external site. and consumer conscience (Links to an external site.)Links to an external site.*. For this assignment, you are being asked to prepare a report on how your industry (agriculture, accounting, nursing, etc.) is perceived by the public (its public image), especially as it intersects consumer conscience (how consumer choices are influenced by ethical beliefs). You will also survey the public (for the purposes of this assignment, the class is broadest public audience you will survey) for additional information. Your report can focus on the industry at large or a specific sector or issue within the industry.

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