MBA Integrated Business Project A. Introduction 1500 -2000 words Project Investigation context Discussion of initial exploration Objectives for addressing the problem Personal objectives Organizational objectives B. Problem Definition 3000 -4000 words Discuss and define problem Linkages to at least two MBA modules ? International Business & Strategic Marketing Draw on any relevant broad-based literature with specific focus on how it informs the inquiry Literature to inform investigation approach Sampling and preparation of data needs to be transparent C. Data Collecting and Evidence Analysis 5000 – 6000 words Clear justification for the method Clear explanation of the analysis approach A logical approach which should develop more cogent understanding of issues Clear drawing together of literature and subsequent analysis outputs D. Conclusions and Recommendations – 1500 -2000 Words Clear conclusions and pragmatic implications Any critical implementation issues Summary of key issues from the study E. Personal Reflection – 1000 Words Specific learning from the project Role of the researcher in the project
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