For this assignment you be starting the beginning of a Marketing Plan (outline) for a start up architectural firm called Marvin Johnson and Associates. Marvin Johnson is the owner and the principle architect. The firm will have around 20 employees to start the firm has funds of 1 Million in the bank from securing a loan with the bank so a large to mid size building will be needed, along with furniture, equipment payroll, etc. The company is based in Downtown Los Angeles. The firm specializes in Residential and Commercial architecture taking on Residential and Commercial jobs in California and around the US to start off with. When doing the plan be creative If you could come up with some kind Logo that would be helpful/great for the company just make sure you incorporate the Name with the Logo Marvin Johnson and Associates (you can add pictures to) what ever you come up will be fine im open to suggestions. For the plan write up outline please see attachment #1
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