Marketing & Delivery o Market analysis (customer segments); primary and secondary markets o Growth potential and risks in target markets o Marketing channels, including use of the web and information technology in marketing and responding to customers

The name of the course is ‘Engineering management and globalization.’ This is a team project.Our topic is : we are making an umbrella that covers your full body. when it rains, our umbrella that keeps your entire body dry. Your parts are: o Delivery methods (distribution and supply chain). Summarize your make or buy decisions. Include a map of your proposed supply/distribution network. 2. Customer Experience o Customer service that is needed to support the product over its lifecycle o Customer journey map o Comment on possible differences of customer experiences in the two markets you are targeting 3.Management and Organization o Organizational structure of the company; (I upload a pic which is about the organization of who does what in my team.You can use this to description our organization structure.) indicate what positions are assigned to team members. o Decision making authority; ability to adopt to changes This is the third project.The first one and second one was completed.You need to read the first and second report to continue to finish this one.

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