Marketing strategy Prepare a targeted marketing strategy based on your research of key demographics and segmentation analysis. This must incorporate the branding and re positioning strategy that is linked to the new income streams derived from the environmental analysis and must be costed in line with the marketing budget. Justification must be provided relating to the effectiveness of the strategy and how it will be monitored and reviewed. This research must be supported with references in relation to where the information was obtained. Do not discuss the theory but instead show your understanding of marketing concepts through the application of the theory that you are proposing with your marketing strategy.
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