The most straightforward way to develop your answer using the six-step consumer proposition acquisition model and argument it with your reading on organisational buying, the marketing environment, marketing research and marketing ethics. You must elaborate and demonstrate you can apply each of the six steps in the model. You are welcome to write in the first person and you are encouraged to use subheadings. If you feel that bullet points help you move through the material more efficiently, then you are welcome to do this No more then 1500 words 3 Harvard References at the end Double space Reading: Baines, Fill and Rosengren (2017) chapter two, Ogbeide, Osadebawen A (2015), Consumer behaviour in product acquisition: Literature review, The Marketing Review, 15(3), pp. 335-360, Baines, Fill and Rosengren (2017) chapter eight, Webster, Frederick E Jr. and Yoram Wind (1972), “A General Model for Understanding Organizational Buying Behavior”, Journal of Marketing, 36(2), pp12-19, Wilson, Dominic F (2000) “Why divide consumer and organizational buyer behaviour?”, European Journal of Marketing, 34(7), pp780-796, Baines, Fill and Rosengren (2017) chapter four, five and six, Baines, Fill and Rosengren (2017) chapter three, Boddy, Clive R (2011) ‘Hanging around with people. Ethnography in marketing research and intelligence gathering,’ Marketing Review, 11(2), 151-163, Baines, Fill and Rosengren (2017) chapter eighteen
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