prepare a two-page information leaflet designed to inform a specific interest group. The leaflet must be submitted as a PDF.

Your leaflet should be: a. No more or less than two pages (i.e. 1 A4 page, front and back). Leaflets should clearly fold in 2 or 3 when printed. All panels should contain information. One additional page of references is required. b. Approximately 1000-words equivalent, including images. The actual word count will vary depending on how many relevant images you include, from experience it is usually approximately 700 words. c. Aimed at a specific target interest group, and as such should be at a level that is appropriate and understandable for that group. Complex drug information such as metabolism or mechanism of action is not suitable. The aim of this assignment is to demonstrate your ability to get relevant information across to a non-expert audience, not to your fellow students. The easiest way to construct the leaflet is to use Microsoft PowerPoint. If you are more familiar with them, Word or Adobe Illustrator will work too. Remember to convert the finished file to PDF. Leaflets should clearly fold in 2 or 3 when printed, so consider how your leaflet will looks when folded. However, there will be no deduction of marks for small formatting issues. We are more interested in your ability to get the message across than your skills at origami. Marking guide: This assignment is worth 20% of your overall grade, and as such will be marked out of 20, against the following criteria: 1. Content (8 marks) It is expected that the leaflet will contain appropriate information at the level of knowledge of the target group. For example, detailed scientific information is not suitable for high school students. One of the main aims of this assignment is to distil information to a suitable level for the target audience to fully understand the issue being discussed. 2. Labelling (3 marks) The leaflet should be clearly labelled to include the topic under discussion. It should also be split into sections so that, at a glance, Murdoch University 11 important parts of the topic are brought to the attention of the user. It should also contain the name of the author. 3. Images (4 marks) Images should be at an appropriate level for the audience, eye-catching and relevant to the topic and not simply included to take up space. Complex figures should be clearly explained in the text. 4. Formatting (3 marks) The leaflet should be formatted as a leaflet and as such should clearly fold in 2 or 3 when printed. (Small formatting issues such as nonalignment of figures will not be penalised.) 5. Referencing (2 marks) Leaflets should contain citations for important source material, such as government reports or scientific tables or graphs. It is essential that these are acknowledged in text. The reference list should be submitted on a separate page/document. A leaflet should also include links or concise information on where to go for further advice.
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