One of the primary outcomes for this course is that students learn to prepare and develop a comprehensive marketing plan. The course outcome as listed on the syllabus is Marketing Managers frequently prepare and present marketing plans within their respective organizations. As a business professional, learning how to prepare a marketing plan will help boost your career prospects in the future. Employers are frequently looking for writing samples during the interview process and students may use the marketing plans they have prepared as solid evidence of their business writing skills and as a way to stand out from the crowd of prospective candidates.You should select a new product or business idea to develop for your marketing plan. However, you can just re-create a plan already being executed in the marketplace. For example, a student can not submit a plan on what Nike is currently doing to market a shoe but a student can create a marketing plan about a Nike sports drink. As you are thinking of product or business ideas, we encourage you to consider developing a product or business that would appeal to college students.
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