document should contain paragraphs that cover the following topics:A description of your selected company/brandThe core products/services they offerA brief historyKey current competitorsA SWOT analysis (strengths, weaknesses, threats & opportunities)
For each, identify and describe a minimum of 3 examples (12 in total).The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investmentA description of the product/service that you want to market & SWOT rationaleConclusion
The focus of your marketing plan can be a new product/service idea of your own or an existing product/service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.
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