These product or service attributes are a key part of the marketing section of your business plan. Although in the Learning Activities you review all of the 4 Ps of the marketing mix (i.e. Product, Place, Price and Promotion), in this Discussion you address the first P (i.e. product) of the 4 Ps of the marketing mix concerning your product or service. Describe the product(s) or service(s) your company will offer. What are the benefits of your product or service to your customers, and how will you use these benefits to promote your offering? What is the life-cycle of your product or service, and how does that relate to when your buyers are likely to buy the product or use your service again?
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