Research a consumption community of your choice, from one of the following areas: fashion, sport, gaming or luxury brands.

The following examples may help you to think about the types of recreational communities that you could research: Online fashion bloggers, Cross-Fit devotees, Fortnite Fanatics or Sneaker Heads. For the purposes of this assignment, you must use netnographic research techniques (see Kozinets Readings below). Your efforts should be directed towards uncovering insights into the consumption cultures that exist within the community. You should focus on obtaining insights in relation to the consumption patterns of individuals (and groups of individuals) within the community.

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