research Mahindra and Mahindra (India) and the country for entry is Viet Nam. Please analyse how the company will enter Viet Nam’s Automotive market using which entry mode. The assignment needs to be a business report format.

Please include the detailed analysis of business model frameworks: PESTLE, SWOT, OLI, UPPSALA, Yip’s Globalisation Drivers, CAGE Distance analysis. You need to show the cultural differences and difficulties when entering Viet Nam’s market. Please also analyze in detailed and logical about political factors such as Viet Nam trade agreement (why i chose this country); the country trade barriers; identifying political risk. The company’s history is not required.

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