What are other candy makers doing that PEZ could do differently? (an example of this might be seasonal candy the way M&Ms is doing it) 2. Please complete a survey for PEZ and uncover some insights that might be of value to re-brand the company. What did you hear from consumers? What is their life like? What is important to them? What do they love about their favorite candy? What might make PEZ stand out based on what you learn? Wed like you to write a 10-page paper re-capping your findings and uncovering insights and possible recommendations that a group could take to work on creatively. Areas they could explore from a messaging standpoint. This doesn’t mean you should come up wth ads. Well be looking for strategic areas that PEZ could explore like fashion candy or healthy candy or anti-smoking candy. These are some of the areas the groups tapped into for their final projects.
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