3. Study the marketing plan template, To begin with, make sure you understand the
elements of the marketing plan, their meaning and how they fit within the marketing process.
4. Taking each major element one by one, then, the next step is to compile a more comprehensive set of notes in
each section, using the readings, power points, and youtube videos as inspiration. You should also feel free to
search for online information of your own.5. The next important stage is to analyze the information you have injected into the plan and see if you can
transform it into significant plans and decisions. Remember, your goal is to come up with a marketing plan
which fits well and makes sense as a coherent whole.
6. Once you have done this, its time to come up with a draft plan. Use sentences and paragraphs for your most
important statements and dot points for information which relates to these statements.
7. Review your draft plan. Check that the plan follows a step-by-step process. Do the plans and decisions you
have made in terms of identifying market segments and coming up with market strategies follow logically
from your initial mission statement and market analysis.
8. If there are areas which do not seem to fit well, make sure you make the necessary adjustments so that all
elements in your marketing plan are a good fit something that is called internal consistency’.
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