Description of the assignment: You are a newly appointed Strategic Director in Live nation entertainment In order to help you strategise, you need to understand the past and present developments, then propose a future plan to the Board of Directors. Therefore, your task is to evaluate the strategies used in the past 3 years or more of the selected organisation, taking into consideration the industry dynamics over the same period, and recommending future strategies in the context of organisations internal strengths and weaknesses and external trends and issues. Select one company: -Live Nation Entertainment Any specific instructions: Presentation style for coursework: Report Format Word processed Font type: Arial Font size: 12 Double spacing Number the page at the bottom right corner Title page includes the following Name of case company Word Count Student identification number Module number Module title Recommended: Structure of report Executive summary Title page Contents Tables Figures 1.Introduction Go straight to the point. Explain succinctly what this report aims to do. 2.Live nation entertainment -BRIEF and succinct history. -Do not describe the full history here because the readers (the Board of Directors) already know the history of this company -you may highlight the strengths and weaknesses of your company here. -you need to make the decision of what information to include and what not to. A matter of reading, analysing and making informed-decision to demonstrate your level of critical thinking skill. Live nation entertainment and its strategies in the past three years (or more) Identify major strategic moves taken by Live nation entertainment (integrate appropriate theories) 3.1 Major change 1 (this is not the definite heading, use your own brief heading) Under each section, you need to explain and integrate theory to each major change made by Company A (including in-text referencing as appropriate) 3.2 Major change 2 3.3 Major change 3 3.4 Depending on how many strategies you have identified and planned to evaluate. A minimum of two changes is required. Future strategies for Live nation entertainment 4.1 Strategy A (Short term strategy) Under each section, make use of Live nation entertainment s SWOT analysis to justify your proposed strategies. 4.2 Strategy B (Long term strategy) Under each section, make use of Live nation entertainment s SWOT analysis to justify your proposed strategie
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