The paper will integrate, with the use of a minimum of one of the following analytical methods used in the strategic hotel management decisions, the external forces of the remote and task (stake holder) environment. Subjects of the module, be applied to the strategic topic or global event, will be underpinned with appropriate subscription of an CM or added value proposition with clear competitive advantage. Co-alignment model of Olsen PEST model Michael Porters five forces model Business Model Generation (CANVAS) pages 194-278 Treacy and Wiersema model. PLEASE USE ACADEMIC ENGLISH
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