Research problem: the project is focused on the analyses of Companys short-term current business strategy and evaluation of new potential long-term growth pathways: developing alternative business models, entering new markets, investing in new (adjacent) products or through selected M&A initiatives, and is aimed to define the long-term strategy that embraces key opportunities to accelerate the shareholder value growth. The task of literature review: the document should provide a set of relevant propositions, research questions/hypotheses, conceptual framework based on a critical evaluation of current management research around key issues that relate to research issue/problem.
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