Senior Management Brief Smakie ltd, a Swansea based, Ice cream manufacturer and retailer, considers future international expansion into a country of your choice. Before they can enter this market, the newly appointed marketing director would like to have your insights on the environment of this foreign market and the most suitable strategies it can adopt. This will serve as a basis for an informed discussion by senior management before entering this foreign market. The product line consists of four different flavours; chocolate, fruit, and nuts**. You are therefore asked to develop a Provide a systematic analysis of the environment (political, economic, cultural, regulatory, competitorsetc.) in the specific context of Smakies potential entry in two foreign markets (30%). Each pair student is required to select one foreign market. 3. Evaluate and discuss an external analysis (Opportunities and Threats). (30%) 4. Conclude the report with your recommendations for the further future expansion of Smakie globally. (20%) >> Important Notes before You Start<< 1. A critical review is not a description. Coursework based on description is a clear fail. 2. You must show your ability of applying relevant and appropriate International Marketing theory. 3. Your discussion should be critical, in-depth and specific. You must avoid being too broad e.g. trying to cover too much, thus lacking of details or elaboration. 4. You are expected to read around the subject. Your reading scope must go beyond the text book and additional reading suggested to you. Common references include books, academic articles, databases and newspapers. 5. You are expected to read at least >(four academic research)< articles. See some good and reliable journals (illustrated below). 6. Please only cite the sources that you genuinely have read and avoid using non-academic sources such as Wikipedia. 7. Information sources must be adequately cited and presented in the APA referencing style (see the section on Notes on References/Bibliography for more guideline).
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