Supply chain management is a critical strategic business process in companies. 1. a) Explain what is meant by the phrase critical strategic business process. (10 marks)

[Definition of something, it could be definition of marketing, definition of strategy, definition of any of the key knowledge during the module.] 2. b) Discuss the above statement based on the explanation provided in your response to part (a). (20 marks) [Discussion on part (a)] 3. c) Illustrate the statement with reference to a company of your choice. (20 marks) [Use Coca-Cola as an example to illustrate the statement] (50 marks)

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