The impact of the Internet of Things (IOT) on the marketing sector

The methodology has to follow the literature review joined. The methodology followed is the using of Qualitative AND Quantitative, Primary and secondary datas : It has to follow the next steps : – short intro – Research philosophy (realism, interpretivism or positivism) – Research approach (inductive or deductive or both) – Research method (Qualitative & Quantitative) – Data collection : – Primary – Secondary – Sampling method – Data collection – Limitation – Ethics Do not hesitate to contact me for any question.

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