THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND GOALS

Do some research in the library and on the internet, and find the following: a. 5 criteria that comprise good (quality) Mission statements; and b. 5 criteria that comprise good (quality) Vision statements. 2. Visit the corporate website of the Coca-Cola Company, and read the organizations Mission and Vision statements: http://www.coca-colacompany.com/our-company/mission-vision-values 3. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows: a. Mission Statement: Is the organizations Mission statement a good Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific! b. Vision Statement: Is the organizations Vision statement a good Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific! 4. Finally, find the companys Values statement: Conclude your paper with an analysis of the companys Values statement: What do Coca-Colas values say about the organizations sense of ethics?

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