People might think that a company with a truly revolutionary product and deeply devoted customers wouldn’t have to fret about mere survival, but TiVo does. Why? 2. Will TiVo become a great company with a big name in the future of hi-tech industry and further more become a pop culture or Will it go down in history with its one time fame? 3. What do you do when the product you pioneered is being sold better, and for less, by someone else? 4. a. What is the main marketing strategy for TiVo? 4. b. And is the strategy sufficient to bring glory or at least give the profitability for TiVo? 4. c. Finally, are changes needed in order for TiVo to perform better, in terms of marketing their product?
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