This discussion covers control topics and establishing standards. You are to research and report on how beverage operations optimize beverage sales, maximizing profit, and control revenue. These principles apply to food sales as well.Controlling costs includes setting standards, and enforcing them, for quality, quantity, and price, ordering, receiving, storing, issuing, and production. Your research will indicate how to achieve that and what potential problems to avoid. This will include analysis of automated and manual systems and the use of guest checks or not.In order to know how to optimize sales, a necessary part of your research is to understand why clients patronize bars and clubs.To understand profit maximization you must research how to establish drink prices and influence customer selection
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