Think about your favorite brands. Do you feel as though you have a relationship with any? What do the companies that support these brands do to ensure you are happy in the relationship?Do you an advocate of any brand in social media ? How do you express your support for this brand in social media (youtube, Facebook, Instagram, blogs etc)
View this video by Aston Martin.
Would you classify this video as a form of advertising ? Why yes, why no.
https://www.youtube.com/watch?time_continue=142&v=hnAGKsjIipQ Review the campaign for Lean Cuisine Weigh this. View the following video:
https://www.youtube.com/watch?v=h1I_hFwzOYA. (Links to an external site.)Links to an external site.Read the case study for Lean Cuisine in this week’s module (Bold Ogilvy Awards.doc).
-What makes this campaign an integrated campaign?-What makes this campaign successful according to your opinion?
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