External Assessment (2-3 pages)The General Environment (p. 81-89):
1. What is the environment of the program? Is it local, regional or international?
2. What are the economic forces in this environment that could impact the function of the program?
3. What are the social and demographic forces that could impact it?
4. What are the political, legal and governmental (regulatory) forces that might impact it?
5. What are the environmental factors in the companys environment?
6. What are the technological forces that could impact the program?The Specific Environment (p. 90-100)
1. Who/where are the program concerned audiences/areas/businesses/regions etc.?
2. What are their specific features or characteristics?
3. Does the program have access to the professional expertise and labor it requires to reach its objectives?
4. What about the competitive environment?
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