What are its strengths and opportunities in the areas of economic, geographic/physical, political and culture? Maximum of one page. What dangers (threats and weaknesses) does the firm face in these same areas? Maximum of one page. What is your assessment of the firms position moving forward based on your SWOT analysis? Justify your findings with theories and models from the text. Maximum of one-and-a-half pages. References: list, in single-spaced APA format, a minimum of five sources that you have correctly cited in in APA format in your work. This does not include the textbook, and a minimum of two of the sources have to be articles, one has to be a government data site, one the corporate site, and the final minimum source can be whatever you deem important. Writing Standards: your document will be five pages maximum, single-spaced text within paragraphs and double-spacing between paragraphs. THE ONLY ELEMENTS OF THIS PAPER THAT MUST FOLLOW APA FORMAT ARE CITATIONS AND REFERENCES with references being single-spaced rather than double. No cover page, no separate page for references, illustrations can be used (sparingly) and placed wherever appropriate in the report. Descriptive headings MUST be used to separate the important areas in your report. This is a business report.
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