If you cant open I typed under. Objective: To complement the other materials and information gathered during the course. Each case study will have a very specific focus that will engage conversations specific to a brand, retailer, and/or a specific behavior. To bring current events to the forefront and at times identify changes that have occurred. Read: If you build it they will stay, research tells Abu Dhabi malls Malls of the UAE: Modern retail through a prism Malls of the UAE: The Dubai Mall exceeds standards in service and delivery, not just size Questions: Why has the interest in malls substantially decreased in the United States yet, increased in the Middle East? How do the Malls of the Middle East differ? What was the greatest learning for you? Explain.
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