Reference a range of alternative cause-based businesses or business initiatives, critique the single-cause approach being proposed for BCR.
3. What would you do to (1) contact signatories to the Giving Pledge and (2) how would you get their attention?
4. What other products could be used for a purpose entity? What are the important elements of a purpose
entity?
5. How are competitors in the banking industry likely to respond to the BCR if established?
6. Aaron believes that proof-of-concept for the Bank of Cancer research and evidence of consumers propensity
to switch services is required in order to attract philanthropic funding to purchase of an existing bank. What alternative means of establishing demand for BCR services could Aaron use? What customer behavioural challenges will BCR face in attracting customers?
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