You will have 5 questions/topics to choose from below, from the 5 select 3 to respond to.When responding please be sure to designate the appropriate number of the topic to which you are responding (i.e. Response to Question #3).Be as thorough as possible with your response, it is in your better interest to reference specific theories, theorist/scholars when responding to the questions/topics. Responses should be 500 to 1000 words (per response) for a total response of 1500 to 3000 words.Use at least 2 resources outside of class readings to supplement/affirm your information and position.Post all responses in one submission to the appropriate Blackboard Assignment link (Final Exam). It would be in your better interest to draft your original responses in Microsoft Word and then copy and paste your entire submission onto Blackboard.You have until Wednesday (December 12) 4:15 pm to submit your responses.
2. Define ideology; how is ideology relevant to media content? Describe how ideology plays into cultural studies, mass media content and concepts of mass media as a cultural storyteller. Use contemporary examples of media content that demonstrates and supports your argument.
3. Describe Stuart Halls model of Encoding/Decoding. How do Semiotics factor into Halls model of Encoding/Decoding. Examine 3 of the 6 attached media samples, and describe what you would believe the Preferred Reading would be from the producers relationship to the advertisement. Next, explore from the consumer perspective the possible dominant, negotiated, and oppositional readings of the advertisements.4. Explore the theoretical foundation of media uses and gratification; what does the uses and gratification theory tell us about our consumption of media content. Describe the uses and gratification model; apply the uses and gratification model to a genre of television program: 1) select a specific program, 2) describe the primary audience of that program, 3) describe how the uses and gratification theory explains the audiences consumption of that television program.
5. What is imperialism, describe cultural imperialism. How does media content contribute to concepts of cultural imperialism? In your own words describe how the American entertainment market (i.e. music, movies, television, publishing) demonstrate traits of cultural imperialism. What examples of transnational cultural flows can you note that refute concepts of cultural imperialism?
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