Participant observation is a data collection tool that can be used to study behaviors in a natural
setting. For instance, researchers might use participant observation to investigate the dynamics
between employees in an organizational setting. Participant observations involve the researcher as
a participant in the environment that he/she is studying.
Students will carry out a participant observation of an employee on the job. Students will observe
the behaviors of their study subjects for a 15 to 30 minute period. Students are advised to choose a
relatively rich environment for this participant observation activity to allow for enough data
collection to complete the written assignment.
Examples of employees to observe:
Observe a front line employee engaged in a customer service job: a barista at Starbucks, a counter
person at a fast food restaurant, a checkout clerk in a grocery store, a service advisor in a car
dealership, a nurse in a doctors office, a sales associate in a department store, etc.
Describe the behaviors in factual terms. Avoid making assumptions or judgments.
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