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You have recently purchased a local high-end camera store and wish to build your business. You have a mailing list of former customers, but many of them were unhappy with the previous owners products and service. You would like to win them back. You specialize in the highest-quality digital and single-lens reflex (SLR) cameras as well as accessories.
The shop is also an authorized repair service for Nikon and Sony cameras and lenses.Your partner is highly qualified as a photographer and is an expert in digital imaging for commercial and Web applications.The community you serve is relatively affluent, but the former owners reputation included overcharging customers and refusing to service what he sold.Your store is located on East Capitol Drive near a variety of appliance stores and restaurants,
and a chain electronics store that sells cameras but is not known for quality service.
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