Instructions: ?You will prepare an analytical report comparing and contrasting the PEST on both countries. Your analysis will show which is the country that provides the best opportunity for market entry with your product/service. Please DO NOT simply list facts. You are required to analyse data. ?You may use the sources and information collected from Assessment one, However, you will need to conduct additional research if you realise that you have not covered all the topics necessary in Assessment One. ?You are required to cite a minimum of ten sources. Tasks: Compare and contrast the opportunity for your product in each country with respect to all four factors highlighted below: 1)Compare and contrast the major political/legal factors that your company would need to consider in relation to these countries before developing a marketing strategy for your product. 2)Compare and contrast the economic and financial environment of the countries. 3)Compare and contrast the social/cultural environment of the countries in relation to marketing your product or service. 4)Compare and contrast the resources, infrastructure and level of technology in the countries for their ability to support the marketing, distribution, and production of your product. 5)Present your conclusion by summarizing the facts for each country and provide a compelling argument for your chosen country. mark guide Presentation/ writing style: ?Fluent and logical ?Well set out ?Correct grammar and spelling ?The consistent writing style, fonts, and format (Font 12, spacing 1.5, heading font 14) ?Indexing and page numbers presentation ?Written in the passive report style format ?The argument is clear and concise ?Report aim has been addressed ?References are current and up to date APA referencing in-text and in the reference list Comparison of economic & financial environments Evaluate ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to companys product/ service ?Includes specific examples Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?Financial stability: convertible or non-convertible currency, foreign exchange issues, current exchange rate system, ?Economic structure: Economic development, Economic cycle stage Market Structure: International trade environment (competitive strategies of other companies, barriers to entry, the relevant restriction is any highlighted. Competitive environment analysis using the Porters model( who are the competitors and how are they currently operating in this environment, what is the nature of ?the environment, etc) ?Relationships between Income distributions, purchasing power parity, population, cost of living and physical quality of life. ?Other factors that are linked to the economic and the financial environments Comparison of resources, infrastructure, technological environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to companys product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?Resource availability, sustainability & management implications ?Technology Distribution infrastructure Comparison of the political/legal environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to companys product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?General Political Environment ?Five Year Plans ?External factors: the relationship between host and countries you intend to export to? ?Open to trade or protective? ?Relevant international trade agreements ?Policies affecting trade with the country ?Political stability ?Legal/regulatory requirements ?Trade barriers. ?Product-related factors( assessing whether the product is likely to cause political Legal: Laws in relation to product, price, distribution and promotion, environment, human resources, copyrights, etc in relation to how these might impact your product. Comparison of the Social/cultural environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to companys product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: Impact on marketing/impact of international business on ?Corruption ?Reference groups ?Family roles & status ?Social values, ethics, and norms ?Cultural traditions, preferences & behaviors. The Environment and climate change Conclusion/ Summary ?Should summarize the facts for both countries and present the case for the chosen country. Highlights any limitations of this research and areas for further primary research for the chosen/preferred market.
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